Story by Corinia Williams

For years the most traveled US route by celebrities and the young jet set has been the fame route between LAX and JFK. These two cities are connected by a few airlines and there has always been fierce competition for passengers. Today a new contender is upping the competition. The new kid on the block is none other then Sir Richard Branson's Virgin America up against the aggressive “new” Delta Air Lines, fresh out of bankruptcy. I was invited to travel on both airlines, in coach, to see what differentiates the two titans.

Dressed in my favorite Michael Kors outfit and Gucci bag in hand, I joined the jet set from LAX to JFK. Delta Air Lines recent upgrades to their service on this route is most welcomed and noticeable. Their 757 twin jet, each 10-12 years old, now includes live in-flight TV and new leathers seats. The efficient boarding through the middle door is easy. The flight attends look crisp and stylish in uniforms by Richard Tyler. Coach passengers can purchase their own snacks and I enjoyed a fruit and cheese plate that included cheddar, smoked gouda, and brie offered with grapes, strawberries, dried cranberries, pecan halves, and Pepperidge Farm crackers. I accompanied my selection with a fine glass of wine.

During my late afternoon flight most passengers enjoyed watching TV or a movie. Others paged their way through Vogue, Details, and Robb Report. The changes that Delta made are great but not enough to overtake what has been the level of standards set by JetBlue. And for Delta Air Lines the time has come to slowly start parking the classic 757’s and add more of the newer 737-800s to their fleet.

With Virgin America, Sir Richard Branson is addressing a new generation of travelers with the same élan that he has imparted on Virgin Atlantic. After years of delay Virgin America is finally here and in a big way. Virgin America’s new Airbus A320s and A319s features mood lighting throughout the cabin and leather seats in both coach and first class. Blue and grey interiors have been banished to meet the design aesthetic of a new generation. From the moment you arrive at the gate the “young” vibe that is Virgin American is evident. The check-in desk looks like the reception desk of a W Hotel and the staff is vibrant and lively.

On board live TV is provided, just as it is on Delta Airlines, but Virgin America’s innovations are soon evident. I purchased and enjoyed a Caprese Sandwich, the fresh buffalo mozzarella, roasted yellow tomato, and juicy sliced tomato with frisee and a drizzle of fresh basil pesto, served on a crusty French baguette. The sandwich was accompanied with a salad of marinated artichoke hearts, vine ripened tomato, cannelloni beans, and fresh herbs dressed in aged balsamic vinaigrette.

After flying both airlines it seems that Virgin America has the style to meet the demands of today’s travelers. Delta Air Lines is a strong contender and it is certain that they are watching the new competition very closely.

www.delta.com
www.virginamerica.com